For builders who have to explain what they built

Before you present
something important, run through it.

Runthrough turns your feature, ticket, or project into a clear narrative for whoever’s listening — technical or not — then rehearses it with you and grills you with the questions they’re actually going to ask.

01Turn what you built into a story
02Shape it for the audience in the room
03Rehearse it out loud and face real questions
Free during beta · one email when it’s ready · no spam
You explain it like an engineer
Great in standup. In front of a customer or an exec, the same explanation loses the room in ten seconds.
Twelve tabs, zero narrative
Tickets, PR descriptions, a Loom you never watched back — none of it is a story yet.
The question you didn’t prep for
The demo goes fine. Then someone asks the one thing you hoped nobody would ask.
One platform, start to finish

From what you built to fully rehearsed — in one place

No jumping between a doc, a slide deck, and a separate app to practice out loud. Runthrough carries the same context through every step, so the story, the script, and the questions all line up with each other.

STEP 1The Brief

Five minutes, not five hours

What you built, why it matters, who’s in the room, what changed. Drop in a couple of screenshots. That’s the whole intake.

WHAT CHANGED?
WHO’S LISTENING?
WHAT’S THE ASK?
STEP 2The Story

Shaped for whoever’s in the room

Not a paragraph you have to rewrite — an outline of beats you can reorder, cut, and make your own. Tell it to engineers and it leads with how it works. Tell the same feature to a non-technical exec or a customer, and it leads with what changes for them.

STEP 3The Rehearsal

Say it out loud before you have to

Record yourself running through the story. You’ll get read on pace and filler words, sure — but more importantly, whether it actually makes sense, whether it accurately describes what you built, and where you left gaps based on what you told us in the brief.

STEP 4The Q&A

Get grilled before the real audience does

A live back-and-forth built from your specific audience — technical or not. It asks what they’d actually ask, and pushes back if your answer’s too vague, so the first time you face a hard question isn’t in the room.

INT. Q&A SIMULATION — CONTINUOUS
VP OF SALES (skeptical)
“Okay — but what happens to the existing customers who were already on the old flow?”
YOU
“They’re migrated automatically, no action needed on their end.”
RUNTHROUGH
That’s a bit thin for this room — she’ll want to know the timeline and what happens if migration fails. Want to try that answer again?

Simple, while we’re small

Final pricing lands with the beta — this is the shape we’re building toward.

Free

House Seat

Try the whole flow before you commit.

  • 1 active demo brief
  • Basic Q&A prep (3 questions)
  • Outline & script generation
Team

Company

Shared personas, so nobody preps from zero.

  • Everything in Season Pass
  • Shared audience/persona library
  • Team visibility into prep